Andrew Hickinbotham, director of Makeover Marketing, has been active in the field of business communications for over 23 years. His clients have ranged from the small business sector through to State Government, and all points in between.

From producing corporate and education videos for public sector clients including the National Gallery of Victoria and the Office of Consumer Affairs,  TV commercials for retail clients, through to marketing design for ad agencies, and a diverse array of private clients.

Andrew’s business development skills were honed during employment with Westpac, OnQ Business Systems, and Hudson Global Resources, for which he won awards for excellence.

However, given the often meagre ROI generated for most businesses from traditional advertising, Andrew’s brief now is to show business owners how to grow their marketing reach by extending their marketing dollar.

He does this by helping implement direct marketing strategies across all media that are proven to generate consistent results, foster deep relationships with new and existing customers, and broker strategic alliances with other business groups. 

Here is a sample list of past clients: 

• Accountants  
• Arborists  
• Art Galleries  
• Artists  
• Audiologists  
• Caterers 
• Cleaners  
• Community Health Clinics  
• Dentists  
• Digital Security Firms  
• European Fabric Importers  
• Film Production Companies  
• Hypnotherapists  
• Industrial Paint Wholesalers  
• Interior Designers  
• Jewellery Designers   
• Landscape Designers  
• Management Consultants  
• Massage Therapists  
• Physiotherapists  
• Printers  
• Radio Advertising Agency  
• Real Estate Agents  
• Restaurants  
• Sewing Machine Retailers  
• Software Developers  
• Warehouse Pallet Racking Manufacturers  
• Web Designers

Andrew has penned numerous website texts, print ads, direct sales letters, marketing collateral, as well as created graphic design solutions across all media.

With regards to the press, writing editorials, media releases,
and contributing a lively monthly marketing column for Metro News have all been fun. Beyond this, he has staged and presented at events including seminars and business launches.

On the personal front, Andrew is married to Jill, a lecturer at the Swinburne School of Film and Television, and he has teenage boys.

Personal interests include maintaining peak health and fitness via gym, swimming, meditation, nutrition, and the field
of human potential. Downtime is consumed by music, cinema, internet, motorbikes and travel.

"It is my belief that in order to grow, business owners need an understanding of marketing fundamentals beyond the realm of regular advertising.

Forget ad hoc marketing that fails to deliver consistent results, I'm talking about marketing systems that are measurable, and don't cost an arm and a leg.

Remember, lack of marketing is one of the major reasons businesses fail, so the goal of Makeover Marketing is to help you generate sustainable profits - by thinking smart and acting strategic.

I look forward to hearing from you soon."

Andrew Hickinbotham. BA Hons